Website Design & Build
ABOUT PROJECT
Platinum Plates Fitness is a Denver, CO based personal training firm founded by lead trainer Daniella Maldonado. Daniella came to me with a website that needed a little love. We explored the possibilities of updating the current content, but more often than not, once you start down that path you find a complete site re-design is in order. So, we scrapped everything, started fresh, and made something very cool!
The site, built in WordPress, was designed to appeal to a very specific target market. An overall aesthetic was chosen to include colors, fonts, and other visual elements to make the site a familiar brand experience. After this, a photo shoot was scheduled to capture imagery that reflected Daniella’s personality, and the look and feel of the site itself.
The goals were to highlight Daniella’s extensive training and nutrition experience, while helping her grow the online training and consulting side of her business. As a web designer and developer, this is one of the most fun parts of partnering with a new client! By learning about the business, its needs, and the needs of its customers, the site UX really builds itself.
I’m always so appreciative to have an opportunity to work with local businesses and entrepreneurs. And, at the end of the day, the site came together beautifully. Check it out and show some love! » platinumplatesfitness.com
