When Jaded Beauty launched, it was nothing but a name and a single incredibly talented young hair and make-up artist. As the business grew, it found itself a logo and a very simple, blog style WordPress web site. After 5 years in business, Jade Darrough, owner and lead stylist, recognized the need for her businesses image to match the level of service she provided her brides and clients on their special day. Together, Jade and I outlined a complete brand refresh. We kept her existing logo, and breathed life into it – adding an exclusive blend of colors, fonts, textures, and guidelines. We capped it off with some very specific language to provide the many media outlets beginning to publish her work, and viola! The Jaded Beauty image is now as beautiful as Jade’s work itself!