Vehicle and fleet graphics act as moving billboards. They’re one of the best ways to grab the attention of a potential client and advertise your business. In fact, 3M (the leading manufacturer of vehicle graphic materials) has shown through quantitative research that vehicle wraps reach more people and are more effective at advertising your brand than billboards. I try to share this with people whenever they’re uncertain of how to effectively distribute their marketing dollars.
With a handful of trucks and vans, Denver Design Build recognizes the marketing opportunity a vehicle wrap offers, as well as the importance of identifying their vehicles on the job site. I’ve designed graphics for several of their vehicles and worked with Kree8 to print and wrap them. Next to large on-site banners and signage, Denver Design Build cites their vehicles as one of their largest drivers of inbound calls.